Marketing and App Store Optimisation

Just like any other product, your app must be available, distributed, discoverable and marketed. But although many of the same marketing strategies apply in the app world, there are also many differences.

For example there are tips and tricks for making your app more visible on the App Stores (called ASO or App Store Optimisation) and for gaining publicity and media coverage within the tech-savvy community and blogosphere. Because we've done this many times before, we can help your app breakthrough into the 10% of apps that make 80% of the revenue.

  • App Store Optimisation (keywords, naming, description)
  • App Preview videos and screenshots
  • Dedicated app websites
  • Recommending/ sharing features
  • Driving reviews and managing them
  • Tracking and performance measurement
  • Bloggers and reviewers (we personally know most of them!)
  • Publicity
  • Social media marketing
  • AdWords, Facebook and Twitter paid marketing campaigns